Michele Bell, GTM & Content Specialist

Michele Bell has over 20 years of experience connecting healthcare solutions with consumers. She is well-versed in the complex ecosystem of preventive wellness and chronic disease management for adult and pediatric populations.

Michele has a unique understanding of consumers' needs and the business goals of those who serve them.  She is a seasoned strategist and leader in business development and customer growth who delivers new users and helps maintain engagement.  She works with digital health, fitness, and wellness companies to scale within the crowded healthcare landscape. Michele is known for crafting impactful product marketing copy, turning complex ideas into concise messaging for internal teams and external customers. Visit www.StoryLab.health for content specialization.

In many of her roles, Michele has built commercialization from the ground up, often bringing in the first sales, establishing GTM operating systems, hiring high-performance teams, creating playbooks, expanding new sales channels, and developing storylines. She has expertise in scaling existing and first-to-market solutions.  

Along with strong roots in direct-to-consumer membership sales, she has closed strategic partnerships within a variety of B2B channels including self-funded employers, brokers/consultants, digital wellness platforms, aggregators, providers, marketplaces and relevant trade associations.

Michele holds a degree in marketing and communications from Rutgers College and recently completed the University of London certification, Brand Management: Aligning Business, Brand & Behavior. She has also successfully completed two IDEO certifications: Storytelling for Influence and Impactful Presentations.

In addition to her business expertise, Michele received her National Board Certification for Health and Wellness Coaching after having completed her coursework at the Duke School of Medicine.  She coaches executives and high stress/high performance teams to develop healthy "lifestyle and leadership" strategies.