Ashley Conger, Brand Positioning and Growth

Ashley has spent more than two decades working with organizations to define and elevate their brand, navigate disruption, and drive consumer engagement and loyalty. She specializes in developing and scaling programs for complex, heavily regulated industries that answer to multiple stakeholders. A managed care veteran, Ashley has a deep understanding of how to simultaneously deliver consumer health and healthcare business outcomes. 

Ashley works with payor, healthcare provider, life science, and nonprofit healthcare organizations to create meaningful, inclusive, & actionable experiences that combine the best in digital innovation with grassroots community engagement. She partners with healthcare leaders nationwide to craft and implement brand positioning and growth strategies that align marketing efforts with operational performance and utilize outreach to positively impact lives.

Ashley has a 20+ year background in global communications, engagement, marketing, and public affairs strategy. She has continuously spearheaded digital transformation, programmatic engagement initiatives, and market growth strategy deeply rooted in access and outcomes. Ashley is passionate about health literacy and demonstrating the impact engagement has on organizational metrics. Her work inside organizations on culture, change management, and employee engagement has driven double digit increases in employee trust and satisfaction.